On the last scheduled date of the Jio Prime membership subscription on Friday (31st March) Reliance Jio Infocomm Limited (RJIL) announced the extension of the Happy New Year offer, including full bouquet of Jio’s media services for the next 15 days (April 15) and said that it has garnered over 72 million Prime members.
Mukesh Ambani, Chairman and Managing Director of Reliance Industries said: “In just one month, over 72 million (and still counting!) Jio customers have signed up for JIO PRIME. We, at Jio, are honoured and grateful for this tremendous response.“ He also said that this is the largest migration from free to paid services in history in such a short period of time.
Jio also announced new ‘Jio Summer Surprise‘ for its Jio Prime members. Every Jio Prime member, when they make their first paid recharge prior to 15th April using Jio’s Rs 303 plan or any higher value plan will get services for the initial 3 months on a complimentary basis.
The paid tariff plan will be applied only in July, after the expiry of the complimentary service. Jio also said that Summer Surprise is the first of many surprises for JIO PRIME members.
Mukesh Ambani believes that the complimentary period will help to familiarize Jio customers with Jio’s fully digital, self-service process of using the MyJio app to perform recharges and to set up digital payment methods for further purchases.
In a separate letter to customers, Mukesh Ambani, said:
“Over the past few days, we have been deluged by millions of customers queuing up to purchase Jio’s popular Rs 303 and other tariff plans. This nationwide trend indicates that very many customers are still in the process of purchasing JIO PRIME and their first paid tariff plan. I am committed to WALKING THE EXTRA MILE for my Jio Family members.
I invite all Jio customers to take full advantage of the extended timeline, as well as the JIO SUMMER SURPRISE, and complete the purchase of Rs 303 (or higher) plan well before 15th April. All JIO PRIME customers who have already done their first recharge of Rs 303 (or higher) before 31st March will get the benefit of JIO SUMMER SURPRISE without any further action on their part.”