Salman Khan is planning to enter the smartphone market with his own BeingSmart brand. The Bollywood superstar, who owns the Being Human clothing brand, has registered ‘Being Smart’ trademark for his smartphone venture, according to a latest report from the Economic Times.
The smartphones under the BeingSmart brand will be targeted at the entry-to-middle market segment. As per the report, Salman has also selected the Chinese plant and initial phone models that will run on Android and cost below Rs 20,000. “Salman is currently building an operational management team to be headed by a professional with leadership stints at Samsung and Micromax”, two top industry executives told the publication. The report said that either Salman or members of his family will take direct shareholding in the new venture.
The smartphones will be sold through online channels and ‘Being Human’ retail stores initially and will also be made available in major electronic retail chains as part of a strategic partnership. A share of profits from the ‘Being Smart’ venture would also be ploughed back into charity and social work that Salman Khan does with the Being Human Foundation.
The smartphones with Salman khan’s BeingSmart branding are expected to be launched before the festive season later this year. They will compete with the Oppo, Vivo and Xiaomi likes of smartphone brands in the mid-budget segment.