HTC has announced its latest mid-range smartphone in the U-series, called HTC U Play along with the HTC U Ultra flagship smartphone at a media event in Taiwan. It features a 5.2-inch Full HD (1080p) display, is powered by a MediaTek Helio P10 (64-bit) Octa-Core processor paired with 3 GB/4GB of RAM, has 32GB/64GB of expandable internal storage and runs on Android 6.0 (Marshmallow) with HTC Sense UI on top.

"HTC U Play"

It has a 16-megapixel rear camera with OIS, PDAF, f/2.0 aperture, dual-tone LED flash and a 16-megapixel front camera with Ultra Pixel mode.

It has the same glass design with a metal frame, HTC USonic sound, USB Type-C audio & charging port and HTC Sense Companion software for AI-based suggestions, like the HTC U Ultra.

HTC U Play specifications:

  • 5.2-inch Full HD (1920 x 1080 pixels) Super LCD display with Corning Gorilla Glass protection
  • MediaTek Helio P10 (64-bit) SoC with Octa-Core CPU
  • Mali-T860 GPU
  • 3GB / 4GB RAM
  • 32GB / 64GB internal storage, expandable up to 2TB via microSD card
  • Android 6.0 (Marshmallow) with HTC Sense UI
  • Dual SIM (nano + nano)
  • 4G LTE, 3G HSPA+, 2G, WiFi 802.11 a/b/g/n/ac dual band (2.4GHz & 5GHz), Bluetooth 4.2, GPS with GLONASS, NFC, micro USB 2.0, USB Type-C 1.0 (reversible connector)
  • HTC USonic, Dual microphones with noise cancelation
  • 16MP rear camera with BSI sensor, 1 µm pixels, f/2.0 aperture, PDAF, OIS, RAW support, dual-tone LED flash, 1080p video recording
  • 16MP front camera with BSI sensor, f/2.0 aperture, UltraPixel mode, 1080p video recording
  • Fingerprint, Accelerometer, Gyroscope, Proximity, Ambient Light, E-compass, Magnetic sensor
  • Non-removable Li-Ion 2500mAh battery with fast charging
  • Dimensions: 145.99 x 72.9 x 7.99mm
  • Weight: 145 grams
  • Colors: Sapphire Blue, Comestic Pink, Brilliant Black, Ice White
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The HTC U Play is priced at NT $13,900 (US$ 438 approx) for the 4GB RAM with 64GB storage version in Taiwan. It will start shipping from mid- March.