Asus has launched its latest mid-range smartphone in the ‘Zenfone series’, the Zenfone 3 Max in India. It’s comes in two variants with two different model numbers – ZC520TL and ZC553KL. The Zenfone 3 Max (ZC520TL) comes with a 5.2-inch HD (720p) display with 75% screen-to-body ratio, is powered by a MediaTek MT6737 (64-bit) Quad-Core processor, has 3GB of RAM, 13MP rear camera and 5MP front camera. While the Zenfone 3 Max (ZC553KL) comes with a 5.5-inch Full HD (1080p) display with 73% screen-to-body ratio, is powered by a Snapdragon 430 (64-bit) Octa-Core processor, has 4GB of RAM, 16MP rear camera and 8MP front camera.

"Asus Zenfone 3 Max (ZC520TL)"

Both these variants run Android 6.0 (Marshmallow) with Zen UI 3.0 on top, have metal unibody design, fingerprint sensor on the back and pack a 4100mAh battery with reverse charging feature to charge other devices.

Asus Zenfone 3 Max (ZC520TL) specifications:

  • 5.2-inch HD (1280 x 720pixels) IPS LCD 2.5D curved edge display
  • MediaTek MT6737 (64-bit) SoC with 1.3GHz Quad-Core CPU
  • Mali-T720MP2 GPU
  • 3GB LPDDR3 RAM
  • 32GB internal storage, expandable up to 128GB via microSD card (uses SIM 2 slot)
  • Android 6.0 (Marshmallow) with Zen UI 3.0
  • Hybrid Dual SIM (nano + nano/microSD)
  • 4G LTE Cat4, 3G HSPA+, 2G GPRS/EDGE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, micro USB 2.0, USB OTG
  • 3.5mm audio jack, FM Radio, ICEpower enhanced speaker
  • 13MP rear camera with LED flash, f/2.2 aperture, 5P Largan lens, auto-focus, 1080p video recording
  • 5MP front camera, 1080p
  • Fingerprint, Accelerometer, Proximity, E-compass, Ambient Light, Gravity sensor
  • Non-removable 4100mAh battery
  • Dimensions: 149.5 × 73.7 × 8.55 mm
  • Weight: 148 grams
  • Colors: Glacier Silver, Sand Gold, Titanium Gray

"Asus Zenfone 3 Max (ZC553KL)"

Asus Zenfone 3 Max (ZC553KL) specifications:

  • 5.5-inch Full HD (1920 x 1080 pixels) IPS LCD 2.5D curved edge display, Corning Gorilla Glass protection
  • Qualcomm MSM8937 Snapdragon 430 (64-bit) SoC with 1.4GHz Octa-Core CPU
  • Adreno 505 GPU
  • 4GB LPDDR3 RAM
  • 32GB internal storage, expandable up to 128GB via microSD card (uses SIM 2 slot)
  • Android 6.0 (Marshmallow) with Zen UI 3.0
  • Hybrid Dual SIM (nano + nano/microSD)
  • 4G LTE Cat7, 3G HSPA+, 2G GPRS/EDGE, WiFi 802.11 b/g/n, Bluetooth 4.1, GPS, micro USB 2.0, USB OTG
  • 3.5mm audio jack, FM Radio, ICEpower enhanced speaker
  • 16MP rear camera with dual-tone LED flash, f/2.0 aperture, Laser AF, PDAF, 1080p video recording
  • 8MP front camera,  f/2.2 aperture, 84-degree wide-angle lens, HDR, 1080p
  • Fingerprint, Accelerometer, Gyroscope, Proximity, E-compass, Ambient Light, Gravity sensor
  • Non-removable 4100mAh battery
  • Dimensions: 151.4 × 76.24 × 8.3 mm
  • Weight: 175 grams
  • Colors: Glacier Silver, Sand Gold, Titanium Gray
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The Asus Zenfone 3 Max is priced at Rs. 12,999 for the base variant (ZC520TL) and it is now available on all major online and offline retail stores across the country. While The high-end version (ZC553KL) costs Rs. 17,999 and it will be available by the end of this month, November.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said:

“We understand the needs of the mobile consumers who are constantly on the move and require access to everything at the tip of their fingers. Through Zenfone 3 Max, we have been able to combine high-end aesthetics, a great photography experience, as well as a battery that ensures that users can enjoy their smartphone experience for longer durations without having to look for a plug point.”