Micromax has launched two new budget smartphones in the Canvas Unite series, the Canvas Unite 4 and Canvas Unite 4 Pro in Indian market. Both these phones have a 5-inch HD (720p) IPS display, 8-megapixel rear camera, 5-megapixel front camera, fingerprint sensor, dual SIM support and come with 4G LTE connectivity.

"Micromax Canvas Unite 4"

Both smartphones run Indus OS 2.0 (based on Android) with support for read and writing in 12 regional languages and text-to-speech in 6 Indian languages – Hindi, Tamil, Malayalam, Marathi, Bengali and Telugu. This works on text on browser, SMS and WhatsApp that lets you talk, type and text in native language. Check out the smartphones specifications below.

"Micromax Canvas Unite 4"

Micromax Canvas Unite 4 Specifications:

  • 5-inch HD (1280 x 720 pixels) IPS LCD display
  • MediaTek MT6735P (64-bit) SoC with 1GHz Quad-core CPU
  • Mali-T720 GPU
  • 1GB DDR3 RAM
  • 8GB internal storage, expandable up to 64GB via microSD card
  • Android 6.0 (Marshmallow) with Indus OS 2.0
  • Dual SIM (dual standby)
  • 4G LTE, 3G HSPA+, GPRS/EDGE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, micro USB 2.0, USB OTG
  • FM Radio, 3.5mm headphone jack
  • 8MP Auto-focus rear camera with LED Flash
  • 5MP front camera  with LED flash
  • Fingerprint, Accelerometer, Proximity, Ambient Light, Gravity sensor
  • 2500mAh battery
  • Colors: Gold, Grey, Silver

"Micromax Canvas Unite 4 Pro"

Micromax Canvas Unite 4 Pro Specifications:

  • 5-inch HD (1280 x 720 pixels) IPS LCD display
  • Spreadtrum SC9832 (64-bit) SoC with 1.3GHz Quad-core CPU
  • 2GB DDR3 RAM
  • 16GB internal storage, expandable up to 64GB via microSD card
  • Android 5.1 (Lollipop) with Indus OS 2.0, upgradable to Android 6.0 (Marshmallow)
  • Dual SIM (dual standby)
  • 4G LTE, 3G HSPA+, GPRS/EDGE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, micro USB 2.0, USB OTG
  • FM Radio, 3.5mm headphone jack
  • 8MP Auto-focus rear camera with LED Flash
  • 5MP front camera
  • Fingerprint, Accelerometer, Proximity, Ambient Light, E-Compass, Gravity sensor
  • 3900mAh battery
  • Color: Champagne Gold
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The Micromax Canvas Unite 4 is priced at Rs. 6,999 and will be available through online and offline retail stores soon. While the Canvas Unite 4 Pro is priced at Rs. 7,499 and will be exclusively available through Snapdeal from June 30th.

Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said:

“We at Micromax believe that the key levers of smartphone category growth are regional language, big screen size, 4G, online and mid premium segment. Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series. Basis our research, we found that consumers don’t upgrade because of lack of convenience and language inhibitions, contrary to the popular belief of price being the biggest barrier for most of the people wanting to upgrade from feature phones to smartphones. To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localized smartphone experience.

With the launch of the new Unite 4 and Unite 4 pro we are all set to yet again break down the adoption barriers by bringing together an ecosystem of device, services, local language and internet. The launch is ably supported by a powerful 360 degree marketing campaign on the theme of ‘Angrezipanti ko Dikhao Angootha’.”